Along the banks of the Danube River in Belgrade, lies an abandoned industrial area - a conglomerate of factories, warehouses, silos, thermal and heating power plants,  ports, ships....

On the site of the former cogeneration plant "Power and Light", we decide to build an exhibition facility "Danube Showroom Pavilion", catalyzing the reactivation and revitalization of this abandoned industrial area.

The building extends over two floors and about 1300 square meters. The facility is structured with minimal usage of constructional elements, large ceiling spans, and sparse column grid, providing the “cleanest” and most flexible space, adaptable to any internal exhibition needs.

The first floor includes a room for demonstrations and conferences, storage and technical rooms, and a coffee bar. Administrative units and restrooms for visitors and staff are located on the upper floor. The gallery space extends along both floors, in approximately 500 square meters of freely configurable space.

The interior space was created with the idea of maximizing the openness of the façade to the river. The curtain wall achieves a unique conceptual gesture that is atypical of gallery architecture - the full glazing of the façade gives this gallery space a dose of atypicality, complete flexibility and good lighting.

The building was constructed around the steel structure of the truss, which was taken as a motif from the existing abandoned building of the cogeneration plant "Freedom and Light". In addition to the constructive function of bridging larger spans of the structure, the grid goes from the ground-based solution to the canopy, passes through the entire interior of the building, carries stairs and ends at the other end of the building. In this way it "pulls" the visitors inside, but it is also a metaphor for the connection between the past and the present.